What you y’all think?

[Cavman]

https://www.wimp.com/nebraskans-weig...ourism-slogan/

[UtahPete]

https://www.wimp.com/nebraskans-weig...ourism-slogan/

I think they're going to need larger license plates!

Honestly, I like it. I'm now more likely to check out the state for vacation travel.

[Chupaca]

Should work out nicely for them...Tell people it is not for you and they will come in droves to see why... and they love it at least the visit...

[tibadoe]

I like the new slogan.

[canamjhb]

I knew a guy who used to live in Nebraska. But, he got over it and moved away.....

[BajaRon]

I don't like it. But I don't think 'Liking it' was the objective (though it appears that I may be in the minority... again).

The objective is to get attention. What gets more attention than controversy? Nebraska is now in the news, probably being spoken about in social media, etc. I would guess that this is all new and at least gets people to consider Nebraska as a destination.

So, I'd say the new slogan and campaign is doing the job it was intended to do. And, you can always change it again if it doesn't work out.