Platinum vs gold vs just certified dealers

[seaweed]

If you look on the brp website and search for dealers in you area you might find the following "BRP Platinum Certified", "BRP Gold Certified", or "BRP Certified" dealers. What determines the different ratings, is it the number of BRP machines sold, the service department, the number of certified technicians, or customer feedback, or some combination of all fore mentioned.:hun:

 

[ARtraveler]

A good question...and there is no good answer.

The highest rated dealers have at least one BRP certified mechanic. Then....many of us think that it has to do with how many sold, how much inventory do they have, etc. etc.

You may run into Platinum dealers that are crap, and Copper dealers that are very good.

Best to find out by asking locals about which dealer to visit and which to avoid. Posting on SL with your question will help. Or...use the search function and input the dealer name. Good dealers don't get a lot of press--but the bad ones do get mentioned.

 

[Mazo EMS2]

It's how good the salesman can rope ya in....

 

[Bob Denman]

I don't remember what the exact guidelines are...
But it's sufficient to know that the Dealership has to meet whatever the guidelines are, that BRP lays out for them...
At least some of the criteria involves the training of personnel.
...And if you're a Platinum Dealer; you've got to be doing something right!!

 

[Ron2andia]

I didn't see any of those postings at the dealer I bought from... let's just say it was an interesting experience.:shocked:

 

[Gunkandpudge]

I don't believe the certificates are for service or tech support quality. I think it has to do with the number of products that a dealership can move in a given year. It may be based on all BRP products that a dealer sells for BRP​: water craft, 4x4, spyder products, etc

 

[Cavman]

I was told it was based on how many vechicles they sell. The more they sell the higher the rating. That seems a bit misleading to me. It should be based on quality of work by techs too.

 

[Bob Denman]

Perhaps Lamont knows the answer to this... :dontknow:

 

[BikerDoc]

Seems to me that referrals from existing customers of a dealership would be more important than a rating from a manufacturer that may not have even been to the dealership

 

[latony007]

i dont know but i am quite certain it has to do with, i know you will find this hard to believe, MONEY! how much money any dealer is generating for BRP in the form of sales. More money, higher rating. It would be really nice if they rated service as well or even better separate. Since you can really only have these serviced at the dealers it would be nice to know how they rate. Combination of amount of techs, amount of repairs done, amount of time for each repair and customer reviews.

 

[CarolinaSpyderRyder]

Transcript of BRP Dealer Certification Program 2014

Customer
BRP
Dealer
1. Access to Certification
The Essentials are your BRP Dealer Agreement, General
Provisions and Operation Standards

Access to Certification cannot be granted without compliance
Operational Excellence
2. Earn Points
The Essentials
PAC I/O
Unit MLR
Unit orderIn Good Standing
BRP Technician
BRP Brand Specialist
BRP Exterior Signage
Customer satisfaction
BRP
dealers are at the forefront of this experience.
Adopting best practices benefits both you and your
customers
.
Your commitment to satisfying evolving customer needs and expectations results in
profit
.
Brand Representation
Knowledge and competencies
Customer Focus
Dealer Market Share in PMA vs. Peers
Certification is built upon four (4) cornerstones that focus on delivering the ultimate customer experience. Each cornerstone is represented by criteria with individual point values.
Quantity of BRP units registered in Primary Market Area (PMA) in the last twelve (12) months as a percentage of total industry retailed in PMA during the same period, compared to peers.
Certification
Empowerment
Profitability
Rewards
Certificate
Credential
Accreditation
Loyalty
Customer
experience
Best practices
3. Get certified
The Certification status you achieve is a status for your entire dealership, for all product lines carried. A single dealership may not achieve different Certification status for different product lines.
4. Reap the rewards
Complete the requirements during a quarter to obtain your Certification level and begin earning rewards the following quarter!
Customers in your PMA will be more likely to be loyal and generate more profit over time.
The commitment to sustainable performance and rigorous execution.
Club Attendance
Attendance by at least one (1) employee of the dealership at an applicable Club BRP.

A business meeting where BRP shares it strategies and innovative product introductions.
Encouraging cooperation and productivity by open communications between your dealership, BRP and other BRP dealers.
BRP Community Usage
Minimum level of activity on BRP Community.
BRP Certified Technician
Completion of hands-on school and most recent Technical Update exam.
Develop and retain the talent required for your current and future company success and customer satisfaction.
The discipline, behaviors and skills required to exceed customer expectations.
Using the right tools at the right time will result in improved efficiency and customer satisfaction.
Maximizing your After-Sales
Support Experience
Training for dealership employees to learn best practices to efficiently find the information they need through the support tools and resources provided by BRP.
BRP Master Technician
Technician tenure and Certified Technician credential with 90% on technician update exams.
Rewarding experience and technical prowess.
Making a good impression at this step of the sales process will last throughout the consumer’s journey with his new product.
Vehicle Delivery
Training for sales managers and key dealership staff to learn best practices to ensure the ultimate product delivery.
Lead Management Contact Rate
Percentage of leads contacted within the last twelve (12) months.
Managing your leads is the most cost-efficient process of creating future customers.
You can’t improve what you don’t measure!
CSI Score
Customer Satisfaction Index (CSI) score based on surveys filled out by customers.
Lead Management Average Contact Time
Average time it takes to contact new leads within the last twelve (12) months.
How you effectively manage and use information will determine whether your profits will increase – or not.
The fulfillment of customer needs and expectations to create long-term relationships and profitability.

The environment and overall experience to delight customers and engage them at an emotional level.

Selling the unit is only the first step to a profitable relationship with your customer.
Seasonal Lifestyle Display
Create a seasonal lifestyle display for any one (1) product line using the minimum display requirements from the Brand Representation Guide.
Accessories & Clothing Merchandising
Create a display by choosing one (1) option from the Brand Representation Guide for any one (1) product line.
A clean organized shopping experience results in customers spending more time and money in your store.
An assurance that BRP and its dealers are committed to offering the highest possible standards in delivering a superior purchase and ownership experience to our customers.
Need to be completed by product line
A profitable way to reach out to customers and bring them back to your dealership.
Warranty Campaign Completion
Total number of vehicles inspected or repaired from all eligible campaigns. Eligible campaigns are defined as campaigns that affect vehicles from current model year as well as the two (2) previous model years.
SILVER
GOLD
PLATINUM
A Silver Dealer has met the essentials and scored between 0 and 599 points.
A Gold Dealer has met the essentials and scored between 600 and 799 points.
A Platinum Dealer has met the essentials and scored higher than 800 points.
4 EASY STEPS!
Get started
Visit your online scorecard via BOSSWeb.
BRP Dealer Certification Program
2014
$
Platinum
Gold
Silver

​

 

[jaherbst]

If you look on the brp website and search for dealers in you area you might find the following "BRP Platinum Certified", "BRP Gold Certified", or "BRP Certified" dealers. What determines the different ratings, is it the number of BRP machines sold, the service department, the number of certified technicians, or customer feedback, or some combination of all fore mentioned.:hun:

It is the number of total BRP units sold that determines this, not the quality of work or number of "technicians". this includes Maverick, Commanders, Spyders etc.

Jack

 

[seaweed]

Transcript of BRP Dealer Certification Program 2014

Well at least we now know what is required to get the different ratings. Thanks CarolinaSpyderRyde. :clap::clap: