IMO, its all about the service after the sale.
Knowledgeable people all around would be good, but we know what we get, starting with the sales staff.
I dealt with the same Spyder dealer for 11 years. He started the program in AK.
I studied the product well. Bought five new ones from them over the years, as well as five kawi's. When it came to product information, I knew way more about the product than their sales staff combined over the years. And, a couple of them were there for over 6 years.
SERVICE, SERVICE, SERVICE is what a dealer that is going to excel needs.
First and foremost...set up is key. I will say that all five I purchased from them were fine from the get go. #six, I purchased from my new area and that also arrived set up well.
Ongoing service is the next key. In the beginning, the techs were trained and had the BRP schooling. The first five years of my experience were great. I had no issues or problems. As time went by, the service got less than desired.
Dealers should be willing to make service appts. and stick to them. No one wants to be told to drop it off and "we'll get to it when we can." A two week wait to look at it, is shameful, IMO.
I can understand the parts inventory thing. A dealer can literally spend thousands on shelf stuff. Today's shipping options with Next Day Air, Second Day delivery etc., can go a long way to helping that situation...as long as the main warehouse has the stuff.
Dealers also need to be willing to "prioritize" a bit. Someone on a road trip, should be moved to the head of the line so they can get back on the road timely. In 2015, when the NtA group visited AK, their needs were promptly taken care of by the dealer. They were on a schedule, and having to wait two days to a week, would have been out of the question.
In the early days, the computer went out on the 09. They took one off of a showroom unit to get us back on the road right away. Sadly, that was not the case in later years.
It's a tough business to be in for smaller dealers. One of the reasons, IMO, that the survivors seem to be multi line dealers. Just not enough Spyder sales and service to make a Spyder only business be profitable.
I currently have more choices...but it remains to be seen which dealer will become the go to one. I am inclined to the service oriented ones though.