28k Service - I must rant about my experience

[BajaRon]

I wonder how many older model Spyder owners really trade in for a newer model. Can Am really only makes money on new sales, parts and accessories.

Most Spyder owners are older. Trading for a new Spyder is often not economically feasible for aging riders. We are aging out. We mostly buy a Spyder as the last Spyder we will buy. That leaves revenue from parts and service as we get towards the end of our riding days.

I think Can Am is missing an opportunity here, if older riders cannot get their aging Spyder fixed, they are a likely to hang up their helmets as buy a new one. If they do buy a more modern one, it’s likely from the used market where Can Am is not making money.

For motorcycles, side by sides and jet skis this might make sense of forcing new purchases, for Spyder riders and the aging demographic who came to the platform by advancing age, I think the policy is neglecting an important revenue source.

I have not found this to be true. We have a good many customers who are on their 4th or 5th Spyder. I don't have the numbers on the demographics that BRP would have. But I can guarantee you, they have their finger on the pulse of this aspect.

Of course we work on the older models, so our regulars are not necessarily obligated to trade up.