I you frequently do hotel/motel stays, it would be to your advantage to sign up for rewards with chain operations such as Choice, Best Western, Super 8, Rodeway Inn, Wyndham, which covers several motel brands. Just about all offer frequent flyer rewards. Our favorite is Choice, which has a variety of levels of quality and prices. Choice often offers up deals where as you do 2 stays and you get a free one. Always request a discount for AAA, veteran, senior, AARP, etc.
The are magazine size coupon books at information centers, rest stops, and restaurants such as Denny's which are located near freeway exits. Many times I paid about $40 for the same type of room another guest at the counter was paying more than $80 for, just because I presented a coupon.